THE NEXT BIG THING

Get ready for a seismic shift in the music landscape as Billboard unveils its coveted list of Artists to Watch for 2024. This year's class is a captivating mix of Genre-Bending Innovators, poised to Capture Hearts. From the Gritty vibes of Genre-Fusion Acts to the Lyrical Prowess of Emerging Songwriters, this list is your ultimate guide to the Futu